Nazara Subsidiary Takes Over Assets of US Gaming Content Giant DeltiasGaming.com
In an exciting development for the gaming and esports ecosystem, Nazara Technologies’ offspring, Absolute Sports, has announced the acquisition of all assets belonging to DeltiasGaming.com, a prominent US-based gaming and esports content platform. This strategic move involves a sum of approximately Rs 7.5 crore, marking a significant milestone in the expansion efforts of Nazara Technologies in the digital content realm.
The transaction, remarkably fuelled by Absolute Sports’ cash reserves, is structured to be completed through one or multiple tranches within the next 45 days. With DeltiasGaming.com reporting a revenue of USD 575,000 (about Rs 4.8 crore) in the 12-month period concluding June 2024, this acquisition not only showcases the financial heft of Absolute Sports but also its ambitious vision for the future.
The assimilation of DeltiasGaming.com under the expansive umbrella of Absolute Sports—which also houses other esteemed properties like Sportskeeda.com, ProFootballNetwork.com, and SoapCentral.com—signifies a leap towards monopolizing the gaming and esports media publishing landscape in the United States. Absolute Sports aims to further solidify its position in the market, leveraging DeltiasGaming.com’s robust monthly readership of nearly 1.5 million and its established brand equity to become an undisputed leader in gaming media.
This acquisition is poised to enrich Absolute Sports’ already diverse portfolio by integrating DeltiasGaming.com’s extensive reach across YouTube and Twitch, where a considerable audience avidly follows Deltias’ Gaming brand. With this move, Absolute Sports is set to cater to the voracious appetite of over 5 million US gaming enthusiasts, delivering top-notch gaming and esports news and analysis through its multifarious platforms.
Ajay Pratap Singh, the CEO of Absolute Sports, expressed enthusiasm about the acquisition, emphasizing the synergy between DeltiasGaming.com’s existing user base and Absolute Sports’ strategic goals. According to Singh, this merger is not just a testament to the growing influence of Absolute Sports in the gaming domain but also a beacon for providing unparalleled quality content to the gaming community.
As the gaming industry continues to witness exponential growth, moves such as this acquisition by Nazara Technologies’ Absolute Sports underscore the dynamic and evolving nature of the market. It reflects a burgeoning trend of consolidations and expansions, with major players aiming to capture a larger share of the thriving global gaming and esports audience. This endeavor by Absolute Sports is indeed a glimpse into the ambitious future of digital content and media within the ever-expanding gaming ecosystem.
