Le Monde Gourmand Forms a Fragrant Alliance with Ulta Beauty
In an exciting development for fragrance enthusiasts and body care lovers, Le Monde Gourmand has officially announced its retail partnership with Ulta Beauty, the largest beauty retailer in the United States. This collaboration marks a significant milestone for the cherished body care and fragrance brand, as it expands its reach across the nation.
As of March 24, a curated collection of Le Monde Gourmand’s products has become available at select Ulta Beauty stores across the U.S. and on Ulta.com. This collaboration brings a fresh wave of fragrances and body care products to Ulta Beauty’s already extensive product lineup.
The initial launch at Ulta Beauty includes seven of Le Monde Gourmand’s most popular eau de parfums. These include the beloved Crème Vanille, Chai Épicé, and Santal Supreme, each priced at $25. Additionally, fragrance aficionados can indulge in the Parfums De Voyage Set, priced at $38, which includes travel-sized sprays of the brand’s top ten scents. An exclusive addition to Ulta Beauty, the Pétale Éphémère fragrance, promises to intrigue and delight customers seeking new and unique olfactory experiences.
Moreover, Le Monde Gourmand is set to introduce its new collections of mousses and body oils in enticing scents such as Crème Vanille and Lait de Coco. The launch also features four electrolyte-infused body mists with delightful aromas, including Thé Matcha and Papaye Tropique, perfect for those looking to refresh and revitalize their skin.
Aligned with Ulta Beauty’s Conscious Beauty initiative, Le Monde Gourmand proudly supports The New York Bee Sanctuary, reinforcing both brands’ commitment to sustainability and giving back to the community.
“We are thrilled to welcome Le Monde Gourmand to the Ulta Beauty family,” expressed Penny Coy, senior vice president of merchandising at Ulta Beauty. She highlighted the growing trend of sophisticated body care and fragrance layering, emphasizing how the brand’s diverse collection of scents caters to a wide range of preferences, from warm and comforting to fresh, floral, and fruity aromas.
Le Monde Gourmand’s products are also available at other retail locations including Urban Outfitters, ASOS UK, Amazon, and the brand’s own website, GourmandBeauty.com. The partnership with Ulta Beauty signifies an important step in the brand’s expansion strategy, having experienced significant growth in sales following strategic distribution enhancements in 2021.
Ann Somma, chief brand officer at Tru Fragrance & Beauty, which is the parent company to Le Monde Gourmand, highlighted the brand’s emergence as a preferred choice for premium-quality, collectible fragrances. She noted the strategic distribution expansion as a key factor in the significant growth in annual sales, attributing success to the brand’s unique approach to affordable creative perfumery and community engagement. The collaboration with Ulta Beauty is expected to reduce the need for blind buying among the brand’s followers, offering a tactile and immersive shopping experience.
This partnership not only enriches Ulta Beauty’s portfolio but also offers Le Monde Gourmand an exceptional platform to connect with existing fans and attract new customers, cementing its status as a beloved fragrance and body care brand in the beauty industry.
