Samsung and Amazon Ads Partner to Unveil Groundbreaking Smart IoT Hub on Amazon
In an exciting development from the world of smart home technology, Samsung Gulf Electronics and Amazon Ads have come together to introduce a pioneering Smart IoT Hub category available on Amazon.ae. This innovation represents a leap forward in simplifying and enhancing the home automation experience for users in the United Arab Emirates by merging the capabilities of Samsung’s SmartThings with the voice control prowess of Alexa.
The essence of this collaboration lies in its integration, which marries the highly acclaimed Samsung SmartThings—the forefront Smart IoT application featuring innate Matter connectivity—with Alexa’s voice control. This amalgamation not only broadens the horizon of controlled devices but also paves the way for interconnectivity among a wide range of smart home devices, AI-powered appliances, and voice assistants from Samsung alongside an extensive roster of other brands. The result? A unified command center that obeys the simple utterance of voice commands by its user.
Delving into the features promised by the Smart IoT Hub, users are treated to an array of smart home enhancements. Intelligent lighting control takes center stage, offering users the luxury to adjust their home’s lighting ambiance through straightforward voice commands or automated routines. Not stopping there, the Hub strides towards energy efficiency by granting remote control over Samsung appliances and smart gadgets, ensuring energy optimization at its finest. Security receives a robust boost with the integration of smart cameras, doorbells, and sensors that alert homeowners in real-time and oversee property safety. Entertainment is also revolutionized, creating immersive experiences with smart TVs and lights that respond to voice directives, elevating the user’s leisure time to new heights.
Shafi Alam, serving as the Director and Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, voiced his insights on the partnership, “Uniting with Amazon Ads transcends the conventional smart home setup, propelling it towards being more accessible, intuitive, and an integrated part of our daily existence. Leveraging SmartThings alongside Alexa’s capabilities, we’re venturing beyond merely offering a product; we are reimagining the interaction between individuals and their living spaces.”
Dr. Raf Fatani, the Regional General Manager for Alexa, MENA region, echoed this sentiment, expressing enthusiasm over the collaboration with Samsung. “We’re delighted to bring Alexa’s advanced AI smarts into Samsung’s innovative products. This collaboration is set to offer seamless smart home experiences to a myriad of users across the UAE, showcasing our dedication to employing AI technology that not only simplifies but enriches everyday life.”
To facilitate an effortless start with this advanced ecosystem, the Hub includes download links for both the SmartThings and Alexa applications, accompanied by an instructive video that guides users through the connection process with ease.
This partnership between Samsung and Amazon Ads heralds a new era in smart home technology, promising an integrated, voice-controlled environment that pushes the boundaries of convenience and connectivity in the household. Interested individuals can explore more about this innovative offering and step into the future of home automation today.
