TomTom and Microsoft Forge Ahead with Landmark Location Technology Alliance
In a pivotal move destined to redefine the landscape of location-based services, TomTom has entered into a strategic agreement with Microsoft. This partnership is set to span several decades, aiming to push the boundaries of innovation within location technology and product development.
Under this comprehensive pact, TomTom’s cutting-edge maps and traffic data will become the backbone of key Microsoft offerings, including Azure Maps, Bing, Microsoft Power BI, and Microsoft 365. This integration promises to enhance the user experience for millions, tapping into the vast capabilities of AI to drive forward-looking solutions across various sectors.
TomTom’s collaboration with Microsoft isn’t just about enhancing current technologies but also about shaping the future. The two giants are pooling their resources—TomTom’s expertise in high-precision mapping and Microsoft’s prowess in AI—to architect groundbreaking products tailored for the automotive, logistics, and mobility sectors. Joint marketing strategies and customer support initiatives are also on the agenda, ensuring their innovations reach the right audiences and achieve maximum impact.
“This strengthened partnership with Microsoft not only solidifies our shared goals but also marks a new era of innovation in location-based services,” remarked Harold Goddijn, CEO of TomTom. “Our joint efforts will leverage AI to create pioneering solutions that offer immense value across various industries.”
Nicholas Lee, Microsoft’s corporate vice president for Maps & Local, echoed this sentiment, highlighting the synergy between Microsoft’s AI technology and TomTom’s location data. “Our collaboration is poised to unlock extraordinary opportunities, enhancing our collective ability to serve customers with more precise, innovative, and useful technologies.”
Indeed, the relationship between TomTom and Microsoft is not new but rather an evolution of a partnership that began in 2016. What started as an alliance focusing on location services for Azure Maps has blossomed into a comprehensive collaboration encompassing mapping data and services across Microsoft’s products. Furthermore, the partnership has ventured into the realm of automotive solutions, blending AI with cloud analytics to revolutionize in-vehicle experiences.
About TomTom:
TomTom stands at the forefront of the mapping and location services industry, drawing from billions of data points and harnessing the knowledge of millions of sources and communities. With a mission to craft the world’s most intelligent map, TomTom delivers unparalleled location data and technology to a wide array of users. From providing real-time traffic information to devising intricate mapping solutions for developers and businesses, TomTom is dedicated to empowering the future of mobility.
Based in Amsterdam and with a global workforce of 3,700 individuals, TomTom has been guiding users around the globe for over three decades. The company’s relentless pursuit of innovation continues to open up new pathways in navigation and location-based services, driving progress across industries.
As TomTom and Microsoft embark on this long-term collaboration, the possibilities for product innovation and technological advancement seem limitless. This partnership is a testament to the transformative power of combining expertise in AI and location technology, promising exciting developments for consumers and businesses alike.
